What is Microsoft Azure?
Microsoft Azure is a cloud computing service developed to help businesses achieve their goals and overcome challenges. As a fully flexible IT solution, it provides the freedom to build, deploy and manage applications through a global network and on a consumption basis.

95% of Fortune 500 companies use Azure resources for their cloud computing and infrastructure. As Microsoft continues to expand their market share across more sectors, we take a look at the top 10 benefits Azure offers to businesses around the world.

1. Scalability on Demand
Microsoft Azure is able to easily adapt to the ever-changing circumstances of your business. Its flexible features can work both on a manual and auto scaling basis, in line with the demands of application usage. Unlike traditional hosting, scaling in Azure is much easier because you can change to different service plans depending on your needs.

You get a competitive advantage right from the get-go, as you still benefit from the same application performance regardless of the user influx and without having to worry about underutilised on-premise solutions.

2. Cost-efficiency
Microsoft’s pay-as-you-go model enables businesses to only spend for what they use. Essentially, Azure allows you to access more resources as and when you need them, loading them as a cluster. This means that when you experience the sought-after periods of high volume transactions, you won’t need to spend money on additional hardware and IT maintenance.

With Microsoft Azure, you can get a server configured to your exact specifications in less than 20 minutes, so you will always have plenty of server capacity.

3. Data Backup and Disaster Recovery
With over 50 world-class compliance certifications and 99 years of retention, Azure can protect your data like no other cloud computing platform. It offers single click backup support for SQL database and virtual machines running in Azure.

In the event of service disruption or data loss, Microsoft Azure can recover your data 66% quicker than an on-premise IT solution.
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